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2025 AUPresses Virtual Annual Meeting
Marketing, Publicity, and Sales

Marketing, Publicity, and Sales

Marketing, Publicity, and Sales

Lily Simmons

From Data to Insights: Supporting Scholarly Publishing Workflows with AI and Technology

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Presenter(s): Lily Simmons; Jen Mellor; Rodney Elder; Ken Brooks;

Session Length: 75 minutes

Date: Jun 12, 2025
Description: Through real-world case studies and open... Read More
William Hammell

How (Not) to Blow Up a Pipeline

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Presenter(s): William Hammell; Gianna LaMorte; Alyssa Napier; Mahinder Kingra;

Session Length: 75 minutes

Date: Jun 10, 2025
Description: “What's in the pipeline?” This... Read More
Paul Yamazaki

How to Best Partner With Independent Bookstores

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Presenter(s): Paul Yamazaki; Alyson Turner; Rick Simonson; Christina Mott;

Session Length: 75 minutes

Date: Jun 9, 2025
Description: As we continue to see challenges in the US... Read More
Craig Gill

Inventory Management in the Age of Print-to-Order

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Presenter(s): Craig Gill; Davida Breier; Teresa Collins; Clara Totten;

Session Length: 75 minutes

Date: Jun 9, 2025
Description: Digital printing and global printer networks have... Read More
Jackson Adams

Marketing Sensitive Topics

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Presenter(s): Jackson Adams; Jason Bennett; Rachel Doll; Steffi Marchman;

Session Length: 75 minutes

Date: Jun 9, 2025
Description: Every member of a marketing and sales department... Read More
Emily Firetog

Meet the Press: How Trade Media Feels About University Presses

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Presenter(s): Emily Firetog; John Williams; David Adams; Bridget Kinsella;

Session Length: 75 minutes

Date: Jun 12, 2025
Description: In this session, a group of book media editors... Read More
Jennifer Schaper

Putting Your IP to Work: How to Build Subsidiary Rights Revenue

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Presenter(s): Jennifer Schaper; Scott Smith; Amy Tyrrell; Stephen Williams;

Session Length: 75 minutes

Date: Jun 10, 2025
Description: Subsidiary rights revenue can be an important... Read More
Colleen Jennings Suljic

Utilizing AI to Help Activate Your Backlist

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Presenter(s): Colleen Jennings Suljic; Maritza Herrera-Diaz; Jamie Jones;

Session Length: 75 minutes

Date: Jun 10, 2025
Description: Unlock the potential of your backlist by... Read More