Putting Your IP to Work: How to Build Subsidiary Rights Revenue

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Subsidiary rights revenue can be an important income stream, but making the most of your press's intellectual property requires more than just knowing which rights you have. This session will offer information and tools to help you assess the potential of your list mix and maximize licensing revenue with the resources you have. The panel will discuss how to identify the kinds of subrights best suited to your list, evaluating opportunities, and setting priorities with your staff's time and expertise in mind. Speakers with experience in specific types of licensing will address topics such as strategies for selling audio and translation rights, factors that determine a book's subrights potential, and working with agents who can sell rights on your behalf.