Marketing Sensitive Topics
- Presenter(s): Jackson Adams; Jason Bennett; Rachel Doll; Steffi Marchman
- Session Length: 75 minutes
- Date: Jun 9, 2025
Every member of a marketing and sales department has had to navigate promoting publications on sensitive topics. How do we share news of our publications about military conflicts without seeming like we are taking advantage of a warzone for profit? How do we highlight topics that are inherently political without backlash? How do we carefully tread selling a book that makes an argument some members of our organizations might disagree with? This Collaboration Lab is intended to provide a space to share ideas of how to handle these issues across all parts of marketing and sales. The session will start with short case study presentations before dividing into breakout rooms on topics including the following:
- marketing books relevant to distressing current events
- marketing books that focus on a side of the political divide
- marketing books on topics that might not be well-received by all stakeholders
description
Every member of a marketing and sales department has had to navigate promoting publications on sensitive topics. How do we share news of our publications about military conflicts without seeming like we are taking advantage of a warzone for profit? How do we highlight topics that are inherently political without backlash? How do we carefully tread selling a book that makes an argument some members of our organizations might disagree with? This Collaboration Lab is intended to provide a space to share ideas of how to handle these issues across all parts of marketing and sales. The session will start with short case study presentations before dividing into breakout rooms on topics including the following:- marketing books relevant to distressing current events
- marketing books that focus on a side of the political divide
- marketing books on topics that might not be well-received by all stakeholders
