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Utilizing AI to Help Activate Your Backlist

  • Presenter(s): Colleen Jennings Suljic; Maritza Herrera-Diaz; Jamie Jones
  • Session Length: 75 minutes
  • Date: Jun 10, 2025
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Unlock the potential of your backlist by leveraging AI! In this panel, three UP marketing panelists will discuss innovative strategies for using AI to help improve metadata and enhance digital marketing in hopes of boosting title discoverability. Attendees will learn actionable insights for activating legacy content in ways that resonate with today's readers and drive greater reach for your press.

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Unlock the potential of your backlist by leveraging AI! In this panel, three UP marketing panelists will discuss innovative strategies for using AI to help improve metadata and enhance digital marketing in hopes of boosting title discoverability. Attendees will learn actionable insights for activating legacy content in ways that resonate with today's readers and drive greater reach for your press.

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